The analytical method used is descriptive quantitative multiple linear regression. Pure Cianjur and six supermarket outlets supplying pure Pandanwangi rice from CV. Pure Cianjur 2) examine the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice at CV Pure Cianjur. This research was conducted to: 1) describe the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice in CV. It is hoped with the governance of the right marketing mix in accordance with the conditions will increase sales turnover, not least what has been done by the Pandanwangi Cianjur rice entrepreneur. In an effort to get customers, every business person will carry out various strategies in their marketing mix (product strategy, price strategy, promotion strategy, and distribution strategy).
